If the content on your website needs to change frequently, then databases may be a solution for you. This can add great functionality to your site and give you an advantage over your competitors, who are just a click away!
Databases store current information on key details such as products, prices, postcodes, news and job vacancies which can be presented in the form of interactive shopping carts, on-line forms and questionnaires etc and retrieved automatically by your web pages, or a customer search.
You can also update the database yourself quickly and easily. If you have a lot of material for the web, the system gives you flexibility to add new pages and sections as your company grows – saving on design costs in the future.
The development of bespoke e-commerce solutions allow your business to reduce overheads, increase turnover and reach new markets profitably. From concept, planning and design to logistics and marketing fulfilment, Melon will assist you every step of the way.
Although still in infancy stages, e-commerce is here to stay and rapidly evolving as ‘the new media economy’. Melon’s knowledge and application of content management, website development, effective design and understanding of your business’ function enables us to help a variety of market sectors to effectively target key markets to efficiently sell using their website.
Benefits of Melon’s e-commerce systems include:
- Selling on-line to a worldwide audience 24/7
- Customising shopping baskets
- Managing content for your product and service portfolio
- Automating website updates with minimal effort
- Managing stock levels automatically
- Reducing overheads and shrinkage
- Tracking your orders
- Integrating with payment providers (eg PayPal, Barclays, Protx etc.)
- Reporting on your financials
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