By identifying the most important and valuable keywords and phrases of your business and your target audience, Melon aims to achieve high rankings for your website. Through direct and natural search functions, we will help increase traffic generation to your site.

We apply keyword and content analysis, extensive keyword research - for both your sector and your competitors - to ensure high conversion ratings. Our experienced web professionals will work with you to establish your target audience, consider their specific search functions and improve your page rankings.

Melon also offers SEO consultancy services to help you reach your goals in your set timeframe.

Traffic Generation

As most web users usually give up searching for an answer to their query after the second or third page, it is important that your page ranks well for your targeted keywords and audience. Melon’s experience in the SEO process will improve the amount and quality of traffic to your website via a direct (or natural) search for keywords. Increasing your opportunity for sales or enquiries through high volumes of traffic.

Melon understands that the web and SEO in particular is ever-changing. Our SEO specialists are committed to staying on the forefront of this field, ensuring all factors are considered when developing a strategy for your new website. By constantly expanding our knowledge and evolving with new technologies we are able to drive more relevant traffic that is specifically related to a user submitted query to your website.

Statistics and User Tracking

Our professional team of specialists and developers will combine to audit and optimise your website on a regular basis. Planning clear strategies using tailored analytic packages, Melon will enable you to keep track of your statistics and advise you of any changes and conversions.

Using both server-side tracking and analytics, our specialists are able to determine user behaviour throughout your website. With Melon’s advice and support, we can inform you of the pages that are most successful in converting users and also the pages that are not performing to their best. With this data we can then determine particular areas to develop, allowing you increase or decrease marketing in specific sectors. Melon will also perform usability and accessibility audits to improve and develop calls to action, key phrases and landing pages of your website to enhance your web presence.