Discover what your customer wants and how best to meet their needs.

Whether you want to launch a new product or service, fine tune existing products and services or expand into new markets, research and analysis is an effective marketing tool. We will work with you to understand your research objectives and purpose, then establish the most appropriate procedure with variables specific to your requirements.

Melon’s experienced marketeers will systematically gather, record and analyse data and information about your customers, competitors and market trends. Once complete, we will be perfectly positioned to advise you on how to effectively market your specific product.

Market Research

Melon will lead market research to determine your customers profile, the target audience and how your product will benefit them. We can also compile information from secondary research sources, providing a cost effective, easily accessible and convenient service to meet your needs.

Consumer Testing and Focus Groups

From testing with focus group and surveys to field tests, interviews and observations, Melon will carry out primary market research that is specifically tailored to your product or service.

Reporting and Advice

Our thorough and easily understood reports will provide all the information you need about your customers, competitors and other products within your market sector. Melon’s experienced marketers will advise you of the most appropriate solutions and ensure your company knows how to communicate your product or service effectively to its target audience.