Enhance your understanding of your consumer database with effective research, data capture and customer profiling.

Melon will work with you to understand how your target audience behaves and responds to on-line trends. We will capture essential information and produce reports to establish the optimum course of navigation around your website.

Our experience in delivering effective solutions will ensure your on-line campaigns are successful, correctly targeted and encourage appropriate responses from your audience.

Data Capture

Melon can help you to upgrade from simple contact information to a more detailed customer database, capturing location, gender, age or interests. Our data capture services range from direct response advertising to creating fully integrated landing pages or standalone mini-sites to allow you to capture users based on your defined criteria.

User Experience Research

Predict the success of a campaign or your website and its landing pages with user experience research.

When it comes to campaigns, Melon will prepare a strategy to tie in with your brand and messages. Our experienced marketers will keep a close eye on other current campaigns and their successes and compare market trends with your industry to ensure your target audience experiences your campaign in the best way possible, as it was intended.

Alongside information architecture and usability reports Melon will also research user experience throughout your site to ensure clear navigation and visible calls to action that are understood by your target audience.

Through a number of tests and observations we will inform you of suggested changes to content and design that will improve the visibility of your website and increase sales or enquiries. We offer this service as part of our information architecture and site mapping service when building any new website.

Customer Profiling

Customer profiling is a strong predictor of what your future relationship with your potential customers will be than any demographic can be.

With this information you will have a clear understanding of what type of customers or visitors will most likely be affected by your campaign or website, allowing you to plan out your marketing strategies effectively and with the maximum impact.