E-marketing

Engage with your customers and clients with personal, relevant and specific information through affordable and effective e-mail marketing. Melon create interactive e-shots and e-newsletters that will keep your existing customers updated with your current services or products, increase your web presence and drive more traffic to your website.

We have also developed the Engine CMS E-shot manager, a cloud based web application which enables you to create, send and track HTML or plain text e-mails via an easy to use and very cost-effective online interface.

Melon's tried and tested approach to SEO and analytics will improve your website's position in the major search engines, utilising keyword research and content consultation to keep you ahead of the competition. Our extensive analytics packages and reports allows you to keep track of your traffic and the return on your investment.

By consistently adapting our approach to the latest Google ranking criteria we ensure our campaigns are based on effective techniques and not outdated practices. This ensures we realise the search engine potential of your website and online marketing budget.

If your website is failing to deliver the traffic and enquiries you want Melon can help. In addition to effective SEO services we manage Pay per Click (PPC) campaigns, helping you to identify opportunities and strategic keyphrases in line with your budget and objectives.

Melon also creates advertising banners, MPUs and skyscrapers which are strategically placed on third party websites, social media sites and other relevant cost-effective positions. By creating animated Flash and GIF advertising concepts we ensure your ads get noticed and engage the user to click through to your content.

Any website should be easy to navigate, have an easy to follow layout with important information and functionality easy to find. Our expertise will drive the success of these key elements but when creating groundbreaking concepts and designs how do you know if your visitors are really understanding your site as intended. Melon conduct usability testing and user experience research to ensure that high traffic websites enjot the best possible response with minimal lost visitors.

Additionally we drive data capture, via facilities such as subscriptions, event registrations and registration protected content. This is captured in the Engine CMS to ensure you have the opportunity to communicate with your visitors via email and social media activity.