The Engine Content Management System
Engine offers much more than just content management, the system is a flexible, robust and cost effective solution which provides WYSIWYG text editing, media management, SEO, statistics and impressive e-marketing tools.
Enable non-technical and untrained authorised users to update your website content and control web marketing with minimal effort. Engine’s intuitive web interfaces make managing documentation easy, helping you to reduce your long term web spend whilst delivering an improved website visitor experience and increasing sales. Engine will also save your organisation 'working' time, as it does not require any software installation.
Engine will provide the foundation for an organic and dynamic site that will grow naturally with your business, for greater customer communications and efficient handling of new enquiries, saving your business time and money.
Click here to view the Engine CMS section, it's packed with features, case studies and even a screencast video to give you a real insight into the benefits of choosing a website from Melon with Engine CMS.
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Keep your content fresh, exciting and up to date
Engine’s clear and simple functions allow non-technical users to easily and intuitively create and edit text, add images and update your website content with little or no training.
Generate marketing materials
The intuitive interfaces will encourage contribution amongst your users, with clear, simple and straight forward text formatting, using WYSIWYG editors. Engine enables your contributors to save work in progress before review and then instantly publish content to your website. For a more controlled process the Engine approval system can be applied, allowing appointed moderators to check all content for accuracy before it is published.
Save time on administration
Engine offers you the capability to manipulate the main menu and define your own page structure. Specific content can be selected as a ‘featured’ item which will then link directly to the home or news pages to highlight particular topical stories, breaking news or exclusives. With simple to use forms for optimum SEO tag pages and the function to auto order or arrange entries such as blogs, Engine is totally flexible and adaptable for your needs.
Images and video managed direct from your desktop
Visually enhance your website
Engine's featured tools will enable the non-technical user to upload images and video files. The internal cropping and resize capability will ensure all images fit correctly on your site and can be regularly updated to improve the visual experience for your visitors and keep your website looking fresh and vibrant. Automatic input fields will prompt users to complete tags for images to ensure DDA compliance and also include SEO articles to improve your web presence.
Effectively manage your visual assets
The media module of Engine enables you to manage your visual website assets in an easy to view and use gallery format. You will also have the capability to ‘feature’ images on specific pages for added impact, or ‘hide’ images on particular articles if required. Additional media, such as audio upload for podcasts is also an extra option within Engine’s media module.
Quick and easy e-marketing tools
Create e-newsletters, branded for your business, targeted to your customers with Engine’s e-shot manager. With only a few clicks you will be able to tell your recipients about your latest products or services, exclusive offers or related articles to add more value for your clients.
Create your e-shot
Working with Melon’s talented graphic design team we create pre-designed templates for you to access within the e-shot manager. The template format will enable you to simply and easily input your text and images, preview, amend, save and send your e-shot, all within Engine. Multiple templates can be made available for added flexibility to create fresh and exciting communications.
Grow an accurate and sophisticated database for simple and effective use on campaigns with the e-shot manager. Reach hundreds of recipients with a quick message at the click of a few buttons. Engine will enable you to send to a specific target audience, market sector or your full mailing list.
Unique call to action tracking enables you to see how many recipients read your newsletter, how often a link was clicked and how many users went to your purchase, booking or enquiry page. Track the effectiveness of your campaign and correlate your responses to increased sales with the e-shot manager.
Integrate and efficiently manage your database
Engine can be integrated with third party applications, providing a host of benefits from streamlined administration to data gathering for enhanced customer management.
Effectively manage all the interest in your website, service, product or event with Engine’s efficient enquiry handling and event registration systems. Additional users can be easily added and uploaded to the database to ensure all your information is in one well organised, safe and secure place.
Manage website assets
With additional archive facilities, the Engine system can connect with your internal or existing databases and combine to make a central point for all your internal information, business data and marketing contacts.
Encourage your staff to interact with your website
Engine will enable you to set different levels of access rights, with a system of contributors and moderators to approve content and ensure only appropriate and fully accurate information appears on your site. With 24/7 access an open working environment can be established, however, you can still have full control of all content through Engine’s approval system.
Collect, store and deploy user information
With easy and simple forms you can add, edit or delete users depending on your staff levels. Engine will enable you to encourage contribution and participation from all areas of your business. Improve your communication channels with safe and secure information sharing of your contact details and user information.
Manage internal users
Promote individuality through user profiles and the creation of personal avatars for your contributors and moderators. Engine also gives you the ability to track staff activity across your website.
Effective SEO tools to ensure your content is optimised
Using our SEO tools you can add meta descriptions, page titles and keywords to any page, story or content required. Additionally all images can be tagged with information to ensure they contribute to your Search Engine rankings.
Where required we can help you to complete the optimisation of your site by compilng keywords, undertaking competitor analysis and generating links. Our ongoing SEO services will drive traffic to your website as we provide a monthly service to ensure your heading in the right direction - up the rankings.
We can also provide statistics and Google Analytics to ensure we can track the success of your website optimisation and understand what content is most successful and which pages are most popular.
Enhance your business with effective e-commerce
The Engine e-commerce feature will provide a fast, effective and straightforward on-line system for your business.
Engine will streamline your administration and enable you to update your stock levels, provide a secure payment function, track orders and send notifications (even by SMS) quickly and easily. Alongside the management tools for suppliers and purchases, Engine e-commerce will create a professional and user-friendly experience for your customers. This module works alongside all other Engine features to enhance your website for your visitors.
Keep on track with clear and useful statistics
Engine will provide comprehensive and legible statistics enabling you to monitor your website activity logs, history and even track specific users. Through Engine you will be able to examine the overview statistics of your website, discover which pages are the most popular, which links are clicked most and scrutinise the number of hits per page or product.
Easily monitor effectiveness
With simple and clear results, Engine will provide information on the top key words for SEO, enabling you to update and refresh your search keywords to improve your website ranking.
Engine also has the capability to cross reference statistics with e-shot tracking ensuring the effectiveness of your website or a specific campaign is monitored and evaluated.
Help and support ready whenever you need it
Melon will help set up the Engine CMS and offer training and advice to you and your staff for an immediate impact on your business. The Engine user guide manual, with clear and simple instructions, will provide you with a complete overview of the system and its optional modules, ensuring your business will instantly enjoy the benefits of Engine.