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A company's brand is vital. It explains what your company stands for and defines who you are, what you do and how you do it. A brand establishes ownership, creates unity and provides a set of values to support your businesses ethos. But, behind every good brand is a comprehensive set of brand guidelines.
Brand guidelines create a consistent image in your audience's mind, helps build stronger brand values over time and delivers an accurate perception of your identity, this in turn improves customer confidence in your business and increase's your profile. Brand guidelines will help make the processes in your marketing communications more efficient and the roll out of materials will have longevity and will remain consistent. By providing these guidelines you can ensure that colour palettes, fonts, the usage of logos and the look and feel of how you want your brand to be perceived is maintained.
Brand guidelines also play an important role in efficiency. In the current climate, where everyone has their eye on time and money, a well-managed visual identity can equal greater creative output.
To ensure a consistent image is projected throughout the lifecycle of your brand, guidelines will protect the core values so that the idea is not confused, reinvented or diluted by bad practice when implemented.
However, at Melon we believe that whilst Brand Guidelines are the basis for consistency, they should not stifle creativity or further development of ideas - to ensure your brand stays fresh and vibrant.
Once you have your new Brand Guidelines Melon can help to police them with good practice and advice by establishing an image library and supplying a 'brand toolkit', which includes:
By ensuring that all work is catalogued and organised efficiently the new brand guidelines can be rolled out across all areas of your business with ease, both internally and externally.