Branding and Logo Design

From strategic Corporate Identity development to establishing new brand guidelines and creative asset libraries, Melon takes time to understand your company and its marketing objectives to develop the right creative solutions.

With our experience, we can identify and combine a range of activities across the marketing mix, increasing your brand awareness with your target audience. Melon will develop a creative, long-term solution, which integrates within your business activity.

To ensure a consistent image is projected throughout the lifecycle of your brand, guidelines will protect the core values so that the idea is not confused, reinvented or diluted by bad practice when implemented.

However, at Melon we believe that whilst Brand Guidelines are the basis for consistency, they should not stifle creativity or further development of ideas - to ensure your brand stays fresh and vibrant.

Does your logo have the ability to connect your product's positioning with its consumers? Are you struggling to communicate a new service? Melon helps generate solutions that will stand out from your competitors.

Whether you need a new product logo to sit alongside your existing product range, a series of icons to represent your service areas or you're a start up business looking for a cost-effective logo design, we can help.

Melon supports our clients by managing image libraries, advertising templates and archiving artwork to ensure they can be quickly called upon for future design work and supply.

We also support our clients dealer and distribution networks by providing online ordering systems. These web applications enable users to order essential marketing materials directly from our clients to ensure they have all the marketing support they need and are kept up to date with available marketing support.