Gain advantage over your competitors with an engaging visual identity. How the public and your customers perceive your brand is vital to establishing your reputation with consumers and businesses alike.

By understanding your company values and your objectives, Melon's team of experienced marketers are able to work alongside you to build an effective development strategy. With experience in creating complete visual solutions we can help to boost your sales with eye-catching and innovative communication activities.

Melon has extensive experience in designing the look and feel of a brand which encompasses a range of messages, ensuring a creative solution that has the ability to evolve and grow with your business and which reflects your company profile.

Strategic Development

Discover. Think. Create.

We understand and identify the problems in order to develop the most appropriate and effective solutions for your company. Our marketers have the knowledge and experience to propose an idea that has longevity and which effectively communicates your key objectives. With experience working across all mediums, Melon will initiate effective consumer testing and develop a creative solution to ensure your message is legible, memorable and communicates your brand values.

Painting the picture

Strong creative ideas are what unite and inspire great organisations.

Melon will help you create a brand identity that sets you apart from your competitors, and strengthens your position within your market. By choosing the right media, typography and imagery to reflect your core values, we will bring the proposition to life, ensuring that the perception of your company amongst customers and potential clients is always positive.

Melon's talented designers have the experience and ability to create a flexible graphic language, which integrates materials and provides continuity to ensure a consistent look and feel across your brand.

Branding Guidelines

To ensure a consistent image is projected throughout the lifecycle of your brand, guidelines will protect the core values so that the idea is not confused, reinvented or diluted by bad practice when implemented.

However, at Melon we believe that whilst Brand Guidelines are the basis for consistency, they should not stifle creativity or further development of ideas - to ensure your brand stays fresh and vibrant.

Creative asset management

Once you have your new Brand Guidelines Melon can help to police them with good practice and advice by establishing an image library and supplying a 'brand toolkit', which includes:

• The logo in various formats and file types
• Page templates with fonts set out
• Selection of images
• Any other relevant resources

By ensuring that all work is catalogued and organised efficiently the new brand guidelines can be rolled out across all areas of your business with ease, both internally and externally.