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Cranfield SOM Cranfield School of Management is a world leading university management school. When confronted with the challenge of developing a unique presentation tool they approached Melon Design & Marketing. Cranfield required a communication piece which could be used to demonstrate their recommendations to Lloyd's - the world's leading insurance market. By working closely with Cranfield we were able to create a unique, desktop, flip chart style presentation. The pages were interleaved with sheets of acetate which allowed the team to illustrate key points in a dynamic, free flowing way. Both the team at Cranfield and their prospective client has indicated at how effective the piece was in driving a positive, effective meeting. |
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