Sustainable Routes

Click here to view Sustainable Routes website

Sustainable Routes is a new government backed initiative to help SMEs cut travel costs by adopting new ways of working. The scheme offers companies the opportunity to apply for a grant of up to £1,000 to facilitate smarter working practices and greener travel plans.

Working with ngage who are delivering the scheme for SEEDA, Melon successfully tendered to create a new brand, campaign microsite, informative literature and other supporting materials. Having created a clean, approachable campaign logo and branding we developed the small but perfectly formed website. The campaign makes best use of the latest technologies to ensure the process is environmentally friendly.

The campaign microsite enables businesses to apply online, via a two stage process. The applications are then easily managed, stored and processed via our Engine CMS.

This then allows the Sustainable Routes team to respond with a PDF Travel Plan, before advising on the best way to apply for the grant. Melon has also delivered these editable PDF documents, which can be quickly tailored to the individual applicant and maintain a smart, consistent look throughout all materials.

Client Testimonial

"Throughout the creative process Melon has provided sound strategic thinking and creative ideas which have made a real difference to the Sustainable Routes campaign." 

 
Lynsey Dunn
Marketing Manager

What would you like to do next: 

• View more branding and corporate identity work
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