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Newham College of Further Education provides a progressive, contemporary style of learning for all age groups from 16-19 year old school leavers to adults returning to education.
Melon has been responsible for a wide range of marketing materials to assist the enrolment process in and around the London Borough of Newham. Different campaigns and communication styles have been developed for the various target demographics, however most emphasis has naturally been placed on the 16-19 age group.
A vibrant, modern style has been designed to communicate with the students on their own terms with a clear, relaxed tone of voice. This approach has been applied to the college prospectus, exhibition materials and a summer enrolment campaign including outdoor and press advertising as well as printed materials.
Ray Banton
Marketing Manager
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