Francis Jackson Homes

Click here to view the Francis Jackson Homes website

Francis Jackson Homes are an established housing development company. The company builds quality new homes and conversions across the Midlands and South East. The company was originally founded in 1928 and has earned an enviable reputation for providing an excellent service and high specification product.

The brand had evolved over time but lacked direction and clarity, the website was tired and offered the business very little scope for development or any effective marketing tools.

Branding
Melon was approached to provide brand consultancy and advise on the best course of action. Given the company's history and reputation it was agreed that the company logo would be refreshed and brand guidelines would be developed to bring clarity to the direction of the companies marketing materials. With the brand style and new stationery in place, the website was the next item in urgent need of an update.

Website and CMS
A strategic, professional approach to their online marketing including regular updates across the site via Engine CMS, has helped generate a significant increase enquiries. Potential and existing customers can now find up to the minute information on all the current housing developments easily. Enquiries arrive through the website enquiry form, as well as the individual developments pages, and are then are filtered and helpfully organised by Engine CMS. The website benefits from an integrated Google map system, which automatically plots the sites once added to the website via the CMS.

Mobile Website
Google Analytics indicated that a large percentage of people were visiting the site via a smartphone. Francis Jackson Homes utilised this information with a mobile optimised version of their website, this would be aimed at customers on the move providing them with the ability to easily make the appropriate call to action.

Summary
The increase in enquiries has built a valuable database and a captured audience from which Francis Jackson can communicate directly, providing targeted information on specific developments and general updates to the organisation. By using the eshot module in Engine, Francis Jackson are able to create individual campaigns, track the progress, generate and follow up leads.

The website also makes use of dynamic PDFs for plot and development information which populate themselves 'on the fly' when downloaded by the website visitor.

Client Testimonial

"Melon has provided sound advice and an outstanding, effective website. As we continue to develop our brand I have no doubt that Melon will continue to help us move forward." 

 
Nick Jackson
Managing director

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