BHR Group...

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BHR Group is a Fluid Engineering Consultancy which undertakes specialist research and large scale projects to companies and governments around the world. Melon were approached with the brief to update the brand and communicate the expertise and experience of BHR Group.

By working closely with the group Marketing Manager to understand and fine tune the brief, Melon were successful in winning the business. We then helped deliver the presentation of the new brand to the board of Directors. This presentation resulted in a refreshed attitude to the marketing activity throughout the BHR Group.

The finished corporate identity included an evolution of the existing BHR Group logo which simplified and modernised the logotype. By breaking the business down into four distinct divisions and sub-branding them accordingly with colour coded icons we were able to clearly communicate the range of services offered.

This new style has so far been applied to a suite of stationary, printed literature and other promotional items. Brand guidelines were also developed to ensure a consistent look and feel across all internally produced documentation.

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Client Testimonial

"Melon have provided an insightful, appropriate and effective solution which perfectly reflects the new brand values of BHR Group."

Janet Carey
Marketing Manager