BI Worldwide

Click here to view the BI Worldwide UK blog website
Click here to visit the Infographic campaign microsite

BI Worldwide is a leading global business improvement company, working with the world's leading brands to maximise the potential of their businesses. BI Worldwide provide two specific channels to deliver these services - Event Management and Performance Improvement.

By working closely with the UK team we conceived a new online strategy based around original, provocative content, polls and articles which will help drive SEO and in turn increase opportunity. Longer term the site will create a knowledge base, which will become a 'go to site' for Event Managers and decision makers seeking ideas, opinions and industry insights.

The BI website is based around a blog with tagging and commenting tools, which creates a growing reference point for industry peers. It is anticipated that the site will have a community feel and will encourage comment and interaction from its users. This can be a two way dialogue as internal users are able to converse via the system.

The Engine CMS and flexible content structure provide invaluable publishing tools to help the BI marketing team drive the site forward. The new approach and website design has been warmly received internally and has had a marked initial improvement on traffic via search engines.

Infographic campaign

We have been working hard with BI WORLDWIDE to create a series of infographics. The designs highlight interesting facts and information relevant to the industries in which BI WORLDWIDE operate.

The campaign centres around an innovative microsite. Traffic is pushed to the site via direct mail, email marketing, online advertising and associated websites. Visit: www.engageyourworld.co.uk

Client Testimonial

"We had a radical and somewhat challenging brief! We sorely needed a change but marrying all the elements of our communication and engagement plans was daunting. We gave Melon a very blank canvas and the response was bang-on-the-nail in terms of understanding our need to have content at the heart of everything we do. The resultant site has more than delivered and delighted, and it is rare that an approach that tore up the rule book receives universal acclaim. On time, budget etc taken as a given - you buy expertise, understanding and a relationship, and we got that by the bucketload!"

Andy Cakebread
Head of Marketing Strategy

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