Chevolution

Chevolution is a new documentary film which tells the story of one of the most iconic photographs of all time. The image of revolutionary Che Guevara taken by Alberto "Korda" Diaz at a funeral in 1960, has been reproduced many times on a vast range of merchandise, from t-shirts and beer bottles to cigar cases.

Many people are drawn to the image, though some don’t know much about the revolutionary and what he represented. The documentary explores how both Che and his most famous portrait have changed in their significance with the passing years, while continuing to exercise a hold over the popular imagination.

Chevolution, Dir Trisha Ziff, Luis Lopez, Mexico 2008 (showing at Institute of the Arts until 7th October)